Not Aligned? CEO’s Should Look in the Mirror.

This post is for all the business owners, CEOs and Boards out there who are beginning to see that Sales and Marketing need to be on equal footing in the organization and fully aligned.

Two articles suggest that the CEO’s commitment to alignment and attitude about the role of Marketing are deciding factors in how effectively a company aligns Sales and Marketing and boosts revenue performance as a result.

One article appeared in Forbes in 2011. The other article is by your humble blogger appearing here in 2010.

http://www.forbes.com/sites/christinecrandell/2011/02/11/why-ceos-cant-blame-marketing-or-sales-for-lack-of-alignment/

http://funnelfanatic.wordpress.com/2010/11/09/why-sales-and-marketing-unaligned/

 

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