What Marketing Metrics Should be your Focus?

Here’s some sound advice for deciding  which metrics should be in your management dashboard. Having some guidance is helpful because let’s face it, there are a million thingswe as marketers could measure, somewhat less than a million things that we can measure, and really only a handful that are most meaningful to top management.

Jon Miller of Marketo discusses three categories of metrics in this interview video on CRM Software.TV (4 minutes).

  1. Lead quantity and quality
  2. Improving sales effectiveness
  3. Optimizing the marketing investment portfolio
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