World-Class or Dysfunctional? Calculate Your Alignment Index

A colleague and I have created what may be the first attempt to quantify alignment in Sales and Marketing. We kept it simple, but the calculation takes culture and process into consideration–something too many executives and consultants over-look in a rush to install a quick fix.

The purpose of the Alignment Index(tm) is simply to put a face and a cost on mis-alignment.

This short slide presentation gives more details about it. http://www.slideshare.net/cbesondy/alignment-score-4456019

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One thought on “World-Class or Dysfunctional? Calculate Your Alignment Index

  1. Pingback: Marketing Training may hold key to Alignment and Revenue Growth « One Riot – One Ranger

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