International Survey Reveals Why Alignment Drives Growth

A few years ago the respected thought-leaders, MarketingProfs and MathMarketing, collaborated on a major international survey to gain insight about why some companies grow faster than others. Sales and Marketing Alignment Benchmark  focused on identifying what, if anything, high-growth companies did differently in their sales and marketing departments compared to their lower-growth competitors. A summary of the report is available here.

Survey Results: How Aligned Companies Outperform Others

Here are some of the impressive and shocking findings about companies with aligned sales and marketing:

  • Grew 5.4 points more than their competition
  • Closed 38% more proposals
  • Lost 36% fewer customers
  • Marketing contributed at least 24% of the revenue opportunities
  • Marketing was compensated, in part, on the conversion rate of proposals (deals won).
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