With all the marketing and sales jargon floating around, it is not surprising that some confusion exists around what certain terms mean. Carlos Hidalgo, CEO of Annuitas Group, noticed that many of the clients he worked with were confused about what demand generation and lead management were, and how the two worked together. So, he did a whiteboard series with Marketing Automation Software Guide, an online resource that provides reviews of marketing automation solutions. Carlos explains the difference between the two, as well as how marketing automation is a powerful tool for supporting the strategy you build around demand gen and lead management.
Most of what he says is pretty spot-on. My only modification would be to point out that individuals who leak from the funnel should be recycled by marketing with a special program until they are ready to progress again. This can be done with your marketing automation system.
Check out Carlos’ great whiteboard session and be sure to leave your comments below.