In the field of Marketing, especially in a relatively new area like Marketing Automation, how can you tell the difference between the real pro and the wannabe? I suggest using a Hype Meter. The higher the level of excitement and hyperbole used the lower the level of experience and professionalism.
The real pros — the ones with the battle scars — are a confident bunch, but they speak and write with wisdom.
For example, I recently read an excellent post by Justin Gray, CEO of LeadMD and Software Advice Advisory Board member. His article, The 4th Ingredient to Marketing Automation — People, exhibits level-headed professionalism even though he has a dog or two in the hunt.
Justin made a clear and compelling case for why people power provide the tipping point for marketing automation success. People are responsible for the following critical aspects of marketing automation; technology is not.
- Content Creation
If you are looking to implement marketing automation, be sure you have the necessary people power.