Here’s some sound advice for deciding which metrics should be in your management dashboard. Having some guidance is helpful because let’s face it, there are a million thingswe as marketers could measure, somewhat less than a million things that we can measure, and really only a handful that are most meaningful to top management.
Jon Miller of Marketo discusses three categories of metrics in this interview video on CRM Software.TV (4 minutes).
- Lead quantity and quality
- Improving sales effectiveness
- Optimizing the marketing investment portfolio