The adoption of a marketing automation platform (MAP) is a serious commitment for any company. How does the head of marketing know for sure that the time is right, and more importantly what disciplines and processes need to be in place well before one even starts shopping for a MAP. This recorded webinar gives good advice and it’s vendor neutral.
- How to know you’re ready
- How to know you’re not ready
- The processes that have to be in-place
- Be sure you have enough fuel – contacts and content
- Creating the blueprint for marketing automation
- Using your blueprint to compare vendors