Buyers buy differently today and if your funnel doesn’t reflect how buyers buy, you’re probably falling behind your competitors. Indeed, the funnel management of many companies only covers about half of the actual stages through which a typical B2B buyer progresses. If you’re not properly managing the entire funnel a high percentage of potential deals are going to your competitors without your company even getting a chance at bat.
I recently recorded a webinar that is well-suited for Marketing and Sales managers. Click on the link at the end of this post to view the webinar. It covers these topics:
- Why it matters that you align your strategy, processes, and funnel stages to the Buyer’s Journey
- The critical stages that are frequently overlooked
- Funnel examples that align Sales & Marketing to the Buyer
- Rebuilding your funnel model to learn the necessary funnel velocity